Scott Ford
Head of Digital UAE & MENATHSBC

Scott joined HSBC in 2017 as Head of Digital, with responsibility for overseeing the bank’s wealth and personal banking digital transformation for the UAE, Middle East, North Africa and Turkey.

He has over 20 years digital product management, sales and commercial leadership experience and has a passion for creating data led mobile propositions and seamless omni-channel customer experiences.

Prior to joining HSBC, Scott worked for Barclays in London for 10 years, in a number of digital leadership roles for the UK and International businesses.