Sabrina Duda
Head of User ExperienceVERJ (LAB Group)

Sabrina has over 20 years of experience in the field of UX and is passionate about design and user-centred product development.

Currently, she is Head of User Experience at VERJ (LAB Group) in London, UK. Sabrina earned her MSc in Psychology at Humboldt University in Berlin, Germany, where she specialised in Engineering Psychology and Cognitive Ergonomics. She completed courses in UX design, front-end web development and data analytics at General Assembly to complement her skills.

Sabrina co-founded one of the first usability agencies in Germany (eye square GmbH), and served for over 12 years as a managing director and partner, leading projects for numerous blue-chip clients in Europe and the US.

She is a member of UXPA International & UXPA UK and active in the worldwide UX community and frequently writes and speaks about UX.